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Statistics

Dashboard metrics explained

Updated 1 November 2026 4 min read

What views, clicks, CTR, conversions and CVR mean on the dashboard, how the comparison works and what your plan shows.

The dashboard is the home page after you sign in. It adds up the numbers of all pages in your workspace or shows a single page. All roles – viewer, editor, admin and owner – can see it. Here you learn what each tile and each card means and which parts are added from Creator Pro.

Dashboard with period selection, eight metric tiles and the history chart
The dashboard with metrics and history

Choose the period and scope

At the very top, in the dark header area, you set which data you want to see. The heading below always shows what is currently selected, for example “Workspace Total · Last 30 days”.

“24h”, “7d”, “30d”, “90d”
The period that all tiles and cards evaluate. The default is “30d”.
“All Pages (Total)”
The selector to the right of it. By default, the dashboard adds up all pages in the workspace. If you choose a single page, the dashboard reloads all numbers for that page only.
“↺ Reload”
Fetches the latest numbers without reloading the page.

The eight metric tiles

TileMeaning
ViewsHow often your page(s) were opened in the period
Unique ViewsViews where each visitor counts only once
ClicksClicks on links and clickable blocks of your page(s)
Unique ClicksClicks where each visitor counts only once
CTR TotalClick-through rate: clicks divided by views
CTR UniqueUnique clicks divided by unique views
ConversionsReported sales and supporter payments that are attributed to a click
CVRConversion rate: conversions in relation to clicks

Below each tile is the percentage change compared with the previous period of the same length, for example “vs. last 30d”. If there is no value to compare with, it says “no comparison”.

What exactly a conversion is and how you report sales from your shop is explained in Attributing conversions and sales. What counts as a view or click and what LinkHarbor filters out, such as bots, is in How LinkHarbor counts.

The cards below the tiles

Below the tiles come several cards with details. They are part of the historical statistics and are available from Creator Pro.

“History”
Area chart over the selected period. The “All”, “Views” and “Clicks” toggles show and hide individual lines.
“Top Pages”
Up to 7 pages with the most views. Clicking a page selects it as the scope.
“Top Links”
Only appears when a single page is selected. Shows up to 8 links with the columns Link, Share, Clicks and Unique.
“Conversions”
Up to 8 entries, grouped by the UTM source and medium of the click. Without UTM data it says “(direct)”. Without any data, “No conversion data” appears.
“Breakdown Analysis”
A breakdown by the “Geo”, “Device”, “Referrer” and “UTM” tabs with the columns Share, Views and CTR.

Breakdown analysis in detail

  • “Geo” shows your visitors' countries
  • “Device” separates by device type, for example Mobile, Tablet and Desktop
  • “Referrer” shows which websites visitors came from
  • “UTM” has the sub-tabs “Source / Medium” and “Campaign”; “Campaign” is only active when a single page is selected
  • The “Search…” field filters the entries
  • 10 rows are shown, with a line below such as “+12 more — refine search”

What Creator Free shows

On Creator Free you see the totals in the metric tiles. The comparison with the previous period, the history chart, the top lists, the Conversions card and the breakdown analysis are only available from Creator Pro. Instead of the cards, a blurred overlay appears with the note “Historical statistics are available from Creator Pro.” and the “Upgrade Plan” button.

Creator FreeCreator ProCreator AgencyEnterprise
Totals in the tilesYesYesYesYes
Comparison with the previous periodNoYesYesYes
History, Top Pages, Top LinksNoYesYesYes
Conversions and breakdown analysisNoYesYesYes
How far back statistics go30 days365 days365 days730 days

Frequently asked questions

Why are the tiles empty?

As long as nobody has opened your published page, there is nothing to count. Check that the page is really live – see Publishing and versions.

Does the dashboard also show usage?

No. How many pages, links or short links you are already using is shown in the workspace overview. The statistics of a single page with its own date range are in the page's “Statistics” tab, described in Page statistics.

Can I export the numbers?

There is no export in the dashboard. Developers can fetch metrics with an API key that has the “Read” permission for “Statistics”, see API endpoints.

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